Now that Google announced improvements to Google Custom Search, I’m sure that there are those who are thinking that it might be able to use this new tool as a backdoor to improve search engine rankings but I’m sorry to tell you that it won’t, at least according to Matt Cutts.
It however has some new stuff that will make its users happy.
- It now powers Adsense for Search making it more useful
- It now incorporates the sitemaps you submitted to improve site search. This means that new pages on your sites will now be indexed faster if you update your sitemap.
As for improving SE ranking, I’m sure people will find ways to exploit these improvements. It’s just a matter of time before they find something that will either improve ranking or make more money out of it.
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